What Is An Integrated Entrepreneur?

All innovations happen when people use their experiences in a new way. The greatest inventors and entrepreneurs are able to come up with new ideas because they see something, usually something everyone else is seeing, in a different way. They see different possibili­ties and potential — ways to make things bigger, better, faster, or cheaper that no one else had ever considered or acted upon before.

An invaluable resource for entre­preneurs is their own unique perspective, which comes from integrating their unique experiences and advantages. By integrating all the ways that make them unique problem solvers in their industry, entrepreneurs establish the ideal conditions for generating success through innovation.

Uniqueness leads to new value creation.

Entrepreneurs start with a big advantage because they tend to value their own experience more than they value what other people say or do. They are more likely than most people to do something simply because their own experience tells them that it’s right, even if no one else has done it that way before. This makes them more innovative in their solutions, often more contrarian, and more comfortable with risk.

Because entrepreneurs’ growth and success are so directly tied to creating value in the marketplace, their unique approach is naturally directed toward creating innovations that will benefit others.

There are eight key characteristics that the highest-performing entrepreneurs constantly integrate:

  1. Unique experiences. They are clear about the experiences that have made the biggest difference to them and to others around them.

Every entrepreneur has the raw material for success.

The ones who are most successful are those who consciously integrate their personal advantages into their activities and strategies. They take their own experience — good and bad — and transform it into new concepts and capabilities. Through their businesses, they constantly make the most of all these unique characteristics and, more than that, deepen and strengthen them.

Because they can integrate the different facets of their own lives in the face of endless global change, entrepreneurs are in a position to help others do the same. They use their self-created sense of direction to provide others with leadership. They use their self-created sense of confidence to enrich relationships. And they use their self-created sense of capability to provide others with creative products and services.

When you look at entre­preneurial innovation from this perspective, it’s easy to see how there can be even more unique offerings and innovations than there are entre­preneurs. An entrepreneur’s ability to integrate turns change that over­whelms others into opportunity and advantages.

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I hope this article triggered some new ideas, projects, initiatives, and thinking for you and your business.

Thanks for reading,


Entrepreneurs are a breed all their own, and we’ve got the tips you need to use that unique DNA to your advantage. Download our Starter Kit, a comprehensive collection of resources that will introduce you to The Strategic Coach Program and how it can transform your life in ways you’ve only imagined.

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World’s foremost expert on entrepreneurship in action. Co-founder and President of The Strategic Coach Inc. Find out more: https://www.strategiccoach.com

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Dan Sullivan

World’s foremost expert on entrepreneurship in action. Co-founder and President of The Strategic Coach Inc. Find out more: https://www.strategiccoach.com