When you first set a goal, you probably have a vision in your mind of what that goal will look like once it’s achieved. You probably have an idealized image of that future achievement and its positive impact. As you move toward that vision and make progress, you’ll probably even measure the distance between where you are and that ideal vision to determine how far you have left to go.

But all of this is a great way to get demotivated, discouraged, and down on yourself.

Instead, I advise a different approach that will have you staying positive on a…


The following is an excerpt from my latest book Your Attention: Your Property.

I’ve been coaching entrepreneurs for decades, and one of the most significant impacts of our coaching program on our clients over long periods of time is that they get a handle on managing and directing their own attention toward what’s most beneficial and useful for them.

At the same time, they develop an immunity to having their attention pulled away from them by other people or situations. (And there’s never a lack of people trying to control where you put your attention!)

The game for everyone involved…


Successful entrepreneurs are highly creative people. On a very consistent basis, they’re able to come up with new and creative solutions to the emerging issues and opportunities of ever-present change in the world. But, if they become too attached and act too quickly on their new idea, disaster can strike.

Hard-wired creativity?

I think most entrepreneurs might be hard-wired for creativity. Certainly, I think they’ve always had lots of great ideas for doing things in different ways, probably as early as their childhood school years. These were the students who had ideas even their teachers wouldn’t have thought about. If you’re an…


For true entrepreneurs, life is about continual growth. They see no stopping point where they’ll be satisfied with their level of growth, content with the status quo, and ready to pack it in.

For these growth-focused entrepreneurs, there’s no such thing as “enough.” And anything less than 10x growth is not worth pursuing.

Lifestyle vs. growth.

Growth is a creative process with no end point. There is no reason to ever stop, no future goal so big that there won’t be one beyond it.

There are business owners whose true goal and measure of success is status. These are “lifestyle entrepreneurs” who are…


I grew up in the late 1940s and early 1950s on a farm where there was always enough money for food, clothes, and the other necessities of life, but beyond that, life was simple. My family and all the other families I knew were working-class people who had gone through the Great Depression in the 1930s and didn’t really want, appreciate, or enjoy anything that would be considered a luxury. I, on the other hand, experienced my first taste of luxury and knew I wanted that to be a part of my life forever.

My first brush with luxury.

I didn’t really give anything like…


Over the past while in this blog, I’ve been telling stories from my life that have made an indelible impression on me because of the important lesson I sensed was at the heart of each one.

People have asked not only how I can remember the stories so many decades later, but how I remember them in so much detail that they can imagine themselves being there.

The “hidden gem” of specific over general.

For me, it’s easy to remember these “lesson learned” experiences because I’ve always thought about my life in terms of intense learning experiences. I retain the vividness of these situations no matter how…


Nowadays, our world is anything but local and linear. It’s more global and exponential than ever. If you want to keep up with exponential growth, creating an exponential mindset is critical.

People who think exponentially tend to have higher incomes and wealth because they constantly seek to expand their exponential capabilities. Linear thinkers may work the same number of hours, but they operate and create more slowly and inefficiently with their limited linear capabilities.

It’s natural to default to a linear mindset, but it’s dangerous to stay that way in a world that’s changing exponentially and rewarding exponential thinking. …


Imposter syndrome is a common ailment in the entrepreneur community. It can induce symptoms of depression, anxiety, self-doubt, and incompetence in people — despite even the most extensive list of accomplishments and experience.

I’d say half of the entrepreneurs with imposter syndrome are actual imposters. I say this jokingly, but there’s some truth to it. It’s the symptom of a “fake it till you make it” approach. The other half of entrepreneurs with imposter syndrome are high achievers who have earned their accolades and position but don’t feel they’ve earned them.

The latter group simply needs a mindset shift.

There…


I’ve discovered that when entrepreneurs become emotionally engaged with a big new possibility or idea, they’ll often find themselves procrastinating on achieving it.

This is because they begin by asking the wrong question.

The right question and the wrong question.

What I’ve typically found is that entrepreneurs will get excited by a new idea, realize it’s something they want to do, and immediately ask, “How do I do it?”

But “how?” isn’t what you should be asking. Because what you’re picturing is a bigger and better result than you have right now, you don’t yet have the capability to achieve it. Therefore, asking “how?” …


What’s a longevity mindset, and how does it benefit your life and the way you age?

How long you think you’re going to live is perhaps the most fundamental thought in the human brain.

Adopting a longevity mindset changed my whole notion of the present. It suddenly made life more abundant and made me conscious of the way I care for my body. Now, anytime I think of my current age, I think of 156, the age to which I plan to live. This was double the average lifespan of a male in 1987, the year I created the goal.

What is a longevity mindset?

Dan Sullivan

World’s foremost expert on entrepreneurship in action. Co-founder and President of The Strategic Coach Inc. Find out more: https://www.strategiccoach.com

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